According to a recent CNN report, Carnival Cruise Lines will will put out as much as $700 million to improve their services and equipment. The intent is to repair the cruise line’s severely damaged reputation caused by a string of highly-publicized mishaps and loss of customer confidence.

The upgrades will improve the ships’ power, safety procedures and firefighting equipment. Besides the Carnival named ships, the corporate brand includes Princess, Holland America, Cunard and Costa Cruises.