According to a recent article, USA Today reports that with advanced tech, your future flight reservation prices will depend on how the airline feels about you. When booking, your name will immediately reveal your previous record with the airline.

That could include how often you fly with them, seats you reserve and other factors. If all positive, your next flight could cost less and you’ll get better seating. Although no one wants to admit it, if you’ve also flown in the cheap seats and/or had personal complaints, your fare would go higher. Sort of reminds of the Soup Nazi in the Seinfeld comedy. Imagine lining up at the desk and being scornfully dismissed by the angry agent: You always book cheap seats. No flight for you!